Smart & Friendly

If you’re here, it’s safe to say that you realize how important it is to keep up with the latest technological trends. Did you know that only 60% of Internet traffic comes from traditional computers; the remaining 40% browse with mobile devices. And according to Facebook™ these mobile device users are twice as active than their computer based cousins.

With the ever-increasing popularity of smart phones as primary web browsers and the addition of devices such as the iPad, we are forced to revisit our web development strategies. Why? Like traditional computer operating systems and web browsers, mobile devices too have unique ways of processing information.  And here’s the kicker, it’s not the same way as those traditional systems. Imagine that! So the problem is obvious, with the popularity of mobile devices, developers are now being forced to work even harder to create seemingly seamless transitions between these platforms.

In the year 2000, the most important feature of our phone was for it to not drop calls while traveling across town, a reasonable request. By 2005 consumer demands increased to include such features as cameras, email, and picture messaging. Today, we see an even larger demand placed on our mobile devices. Not diminishing in quality or desire of the previously listed features, the mobile device user has become power hungry. Feature needs such as fast web browsers, multi-social networking capabilities, computer applications and competitive shopping (barcode scanning) and coupons at their fingertips top this new list.

It wasn’t until 2008 that we began to really see mobile devices moving into the mainstream, with a meager yielding of less than 10% of the overall cellular phone business. In just two short years mobile devices now dominate about 35% of total phone sales and over 40% of the Internet traffic. And based on these current trends, The Nielsen Company has forecast that by the 3rd quarter of 2011 cell phone and mobile device sales will be equal. At this point these facts should either excite or alarm you and that depends on how you view your current Internet strategies.

Times are not a changing, they have changed and many haven’t realized it. What will you say next year, “I’m glad I responded to the current and future needs of my customer”, or, “should-have could-have,” as your competitor consumes precious market share. Just as the saying goes, “With Great Knowledge Comes Great Responsibility” you must ask yourselves this question, Is my company really meeting the needs and desires of its customers? If the answer is no, chances are they won’t be your customer for long.

Contact us today, there’s no obligation. DandaMedia is here to partner with you in developing an Internet strategy that simply works and doesn’t empty your pockets.

You won’t know unless you ask!

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